In theory, retention is the art and science of measuring short-term and long-term effectiveness in retaining new and repeat customers on an ongoing basis. The difficulty, however, is that in-app retention tactics typically involve a high degree of sophistication, pricing strategy, data reviews, marketing communication, and a keen sense of logistics. Here are six essential elements for the immediate and future sustainability of the loyalty of your advertiser or subscriber base.
In 1913, Victoriano Manteiga came to the United States from Cuba and went to work as a “reader,” reading the day’s news to immigrant workers at the Morgan Cigar Factory in Ybor City, a National Historic District in Tampa. In 1922 he founded a newspaper for these workers which now celebrates 100 years of service. Today, Victoriano’s grandson, Patrick Manteiga, is “head” of La Gaceta, the country’s only trilingual newspaper that continues to inform, influence and thrive as it publishes weekly in English. , Spanish and Italian.
In newsrooms across the country, editors carry heavy responsibilities – running the newsroom, determining what stories need to be told and who is best placed to tell them, challenging claims, developing talent, elevating journalism – while maintaining an unwavering commitment to the public interest. Their names may not always be as familiar as those of famous journalists or columnists, but their insight, experience and leadership are indispensable. We hope you enjoy meeting this exemplary group of E&P’s 2022 Editors Extraordinaire.
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