Tyndale appoints publisher of the Simpson Bible

Tyndale House Publishers has promoted Associate Bible Editor Amy Simpson to Bible Editor when Blaine Smith retires at the end of March. Simpson, who joined Tyndale in 2021, has experience in writing, acquisitions, publishing and executive management through roles at Group Publishing, Christianity todayand Moody Publishers.

Smith spent nearly 16 years with Tyndale, and he helped launch Tyndale’s record-breaking line of Filament Bibles, which offers a wide variety of Bible sizes, covers, and styles. Each Bible works with the free Filament Bible app, which gives readers access to study notes, Bible character profiles, devotions, topical articles, interactive maps, and more.

Commenting on Smith’s contributions, Tyndale’s Group Vice President and Publisher Jeff Rustemeyer noted that Filament technology and the revamped New Living Translation Bible line “have more than doubled sales and been a key driver of the growth of Tyndale’s overall Bible business”.

Filament Bibles have sold more than 400,000 copies since the line launched in late 2020, according to press reports. “It’s gaining momentum,” says Jim Jewell, senior director, marketing and communications at Tyndale. “In Bibles, when you can get a range of styles, editions and prices, you can capture a lot more people.”