NEW YORK, NY/ACCESSWIRE/June 20, 2022/ With advances in Google’s ranking algorithm, finding information is easier than ever. Ask your question in the search bar, press return and get the answer in less than a second. However, it becomes difficult when users don’t know what they want but are looking for inspiration and ideas. Googling can take time and drain energy for it; this is where faceted navigation comes in handy. This feature shouldn’t be a strange concept if you’ve been shopping online; it allows you to refine the search results by applying multiple filters based on the faceted classification of items. And surprisingly, this feature was never used in digital publishing until newcomer MarcoFeng.com, a travel, food and crafts source, adapted it in 2021.
Layered navigation that gives readers a whole new way to find and consume content
Today, if you go to the site “Recent messages” sectionyou’ll see a faceted navigation on the left side that lets you search for destinations and guides using filters like “best time to visit”, “located in”, “best for”, “cost” and “visa and vaccination requirement,” giving readers a whole new way to find and consume content. each activity to check if it’s something you want, is it happening right now and how much does it cost, and is it kid friendly so it will take some time With faceted navigation, you just need to tell the system the time, your location and your points of interest, and it will return recommendations in seconds.Healthline is following suit, implementing a similar feature for its library.
Additionally, during the pandemic, when infections and policies change frequently and evenly, it gives publishers more flexibility to present information in a timely manner without too much manual input. According to Feng, “this is the first time that faceted navigation has been used in editing, and it will continue to be refined to yield better results.” However, developing such a feature involves months of planning, coding, and testing. Each post will be assigned several categories, determined by extensive research, which tell the system when they should be posted. User testing is also required, where participants are asked to conduct content research and evaluate the results.
This feature, according to Feng, reduces the time spent on the taxonomy pages site from 56 seconds to 23 seconds, which means users are more likely to find what they are looking for without spending too much time scrolling. At the same time, the views-per-visit metric improves significantly, from 1.5 to 4.5, suggesting that readers like to play with layered navigation to surface articles with various filter combinations.
While the traditional way of discovering on-site content via the search bar still works, the future of publishing lies in such innovations that fundamentally change the way readers discover and consume information. It’s no longer a one-sided experience but an interaction where users can “talk” to the site what they want at that moment and get the answers without having to bounce back to Google and perform a long search that will probably return no results. .
In addition to providing a personalized experience, where users can get recommendations based on time, location, and interests, faceted navigation helps drive on-page engagement and give content more exposure. Website owners can also track the click performance of filter combinations to identify opportunities or priorities. For example, if a specific set of filters is used often, but the search result returns only one message, this is a gap that may need to be filled to provide a better experience.
Despite the benefits, faceted navigation poses serious SEO issues if not handled properly. Faceted navigation works by creating a new URL for each filtered search. It will dynamically generate the URL or add parameters that specify the behavior of the category URL. This means that even if you don’t create new pages for every possible permutation of attributes, your faceted navigation creates them as you go. This will create hundreds or thousands of thin pages for Google to index, wasting crawl budget and link equity.
MarcoFeng.com is an online resource that shares guides to the world’s top destinations, craft ideas, and everything you need to live a happier, simpler life.
Hailun (Marco) Feng
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