A publisher has just launched the ninth regional edition of a title created just six years ago.
DC Thomson has announced the launch of the Ness & Moray edition of Living, its free luxury lifestyle magazine.
The magazine, which is distributed to homes, high-end businesses and hotels, was first published in spring 2016 at Perth & Kinross.
Since then, it has grown with the Tay & Forth, Allan & Forth and Dee & Don editions.
The Capital and Capital South editions cover different areas of Edinburgh and East Lothian, while also offering two Glasgow editions – Kelvin & Clyde and Clyde & Cart.
The launch of the Ness & Moray edition brings the magazine’s total circulation to 187,000 copies each quarter.
Chae Strathie, Managing Editor, said, “Our goal is to take ‘freemium’ to a new level.
“The key to our success – and what sets us apart, I believe – is the quality of our writing, our elegant design and the amazing achievements of our sales team, led by Pauline McCart, in attracting such high-end customers to a free service Title.
“The editorial and commercial work hand in hand and maintain a very positive relationship, with mutual respect.
“However, while our revenue is 100% advertising-driven, the editorial content is completely independent of it, so our readers never feel like they are simply being fed foliated articles.
“The quality advertisers we’re looking for appreciate that and want to be part of something that’s widely distributed, highly targeted but also great reading and looks fantastic.
“A regular comment we get from readers and customers is ‘I can’t believe it’s free’ – which means we must be doing something right.”