The Philadelphia Inquirer launches new design and operations strategy

Press release | The Philadelphia Investigator

The Philadelphia Inquirer is implementing a new design and operations strategy across its cross-platform brand to modernize its processes and provide a better experience for its readers. The new design – featuring bolder fonts and visuals – complements The Inquirer’s everyday journalism with a focus on rich photography, illustrations and graphics.

“This landmark update to The Philadelphia Inquirer brand focuses on heritage and vibrancy, with an intentional shift to be more contemporary and modern,” said Elizabeth H. Hughes, publisher and CEO of The Inquirer. “These changes will provide readers with a richer and more engaging reading experience, while creating additional opportunities for The Inquirer to be more creative and streamlined.”

The Inquirer worked with design expert Luke Hayman of Pentagram, a world-renowned design consultancy. The new design incorporates the addition of vibrant colors and stunning visuals, along with custom-designed fonts that pay homage to The Inquirer’s 193-year history. The crosscut font, called Philadelphia Inquirer Clarendon, was designed by renowned type designer Henrik Kubel of A2-TYPE. The new typeface is based on a Clarendon slab typeface used by The Inquirer from the 1860s through the 1920s. for over 100 years until 2019.

“The design is intended to connect with the legacy of the Philadelphia Inquirer and reflect the special character of the city,” says Luke Hayman, Partner at Pentagram. “There has been an intentional effort to honor the history of The Inquirer, while enhancing the reader experience and the design process.”

Many new design elements have also been incorporated into The Inquirer’s digital products, providing a more engaging experience on, in newsletters and on the mobile app (available for Apple and Android devices). The newspaper will feature additional content that can be found online, contributing to a cross-platform reading experience. This includes a new section on the A2 page pointing readers to with content previews and a daily QR code.

Inquirer’s processes are also being modernized with new tools that help streamline workflow, creating additional opportunities for visual storytelling and improving collaboration between editors, designers and print coordinators. One of these improvements is to move from a self-hosted layout tool to a cloud-based one, which will reduce the need for server and database maintenance, upgrading the planning and processing, as well as other time-consuming administrative tasks. The tools also provide subtle automation throughout, simplifying the layout process.

About The Philadelphia Inquirer, PBC:

Since 1829, The Philadelphia Inquirer has “asked in the name of the people” by providing vital journalism to the diverse communities of the Philadelphia area. The Inquirer, a for-profit public benefit corporation owned by the nonprofit Lenfest Institute, produces Pulitzer Prize-winning journalism that changes lives and drives lasting reform. Its multiple branded platforms – including newspapers,, online editions, apps, newsletters and live events – reach a growing audience of more than 13.3 million people per month. “In a free state there should always be an investigator asking on behalf of the people .” – John Norvell, co-founder of Inquirer