Multi-year agreement to integrate Taboola Newsroom, video and newsfeed offerings
Jakarta, Indonesia, March 16, 2022 /PRNewswire/ — taboula(Nasdaq: TBLA), a global leader in recommendations for the open web, helping people discover what they might like, today announced an exclusive partnership with KapanLagi Youniverse (KLY), one of the largest conglomerates edition in Indonesia.
KLY has signed a two-year strategic partnership with Taboola, which will see the publisher implement multiple Taboola products, including Taboola Video, Taboola Newsroom and its integrated feed with a mid-article unit, which provides readers with personalized content and targeted ads to increase engagement and revenue opportunities.
KLY is one of the largest online lifestyle, news and entertainment media offerings in Indonesiawith over 110 million monthly unique visitors and 50,000 articles produced each month.
As part of the agreement, KLY will integrate Taboola Press Room, an offering that provides unique insights, sourced from Taboola’s dataset of 500 million daily active users, to find ways to create more engaging content and drive traffic. The integrated Taboola News will allow users to access content recommendations, designed to drive engagement and drive digital growth.
“We are delighted to partner with KLY, a key destination for news and entertainment in the Indonesian market,” said Adam Singolda, CEO and Founder, Taboola. “KLY truly seeks to generate growth opportunities by creating content that resonates more deeply with its audience. engaging and up-to-date news continues to grow.”
“We look forward to working with Taboola to engage more actively with our audience. With millions of people turning to our site for updates, we want to make sure our readers get the best experience, every time, by focusing on content that is relevant to them. Taboola’s ability to improve content discovery, coupled with its data-driven approach, will be critical to our strategic growth plans,” said Danny Purnomodeputy general manager of KLY.
Taboola has long-term partnerships with some of the best digital publishers in the world, including the BBC, The Independent, CNBC, NewsCorp and NDTV.
The KLY partnership follows recent announcements of Taboola partnerships with NBA Philippines and the Bangkok Post, Thailand major English-language news media.
Taboola powers recommendations for the open web, helping people discover things they might like. The company’s AI-powered platform is used by digital properties, including websites, mobile devices and apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the world’s top digital properties, including CNBC, NBC News, Business Insider, The Independent, and El Mundo. Over 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities around the world, including new York and Tel Aviv.
Learn more at www.taboola.com and follow @taboola on Twitter.
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