Stagwell Adds Coconuts Media, Asia-Pacific’s Leading Publishing and Media Platform, to Its Growing Global Affiliate Network

NEW YORK, January 14, 2022 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW) today announced the next step in its expansion into Asia Pacific through an affiliate partnership with Coconuts Media, the leading alternative online publisher reaching an audience of millions across bangkok, Manila, Singapore, hong kong, Kuala Lumpur, Jakarta, bali, and Yangon. The partnership significantly expands Stagwell’s media investment in the region and adds a key partner with content, production and distribution capabilities at scale to support global clients.

Through this partnership, Stagwell and Coconuts will collaborate to offer clients a competitive combination of traditional and digital media services, advice on region-specific consumer trends, including the strong growth of social commerce sales in APAC , and media placement and distribution opportunities at scale informed by first party data on the Coconuts Media Network. Additionally, Stagwell agencies in the region – including Assembly, Allison+Partners, 72andSunny, Forsman & Bodenfors, Ink, etc. – will partner with Coconuts’ in-house marketing agency, Grove, in collaborative presentations and marketing campaigns.

Coconuts Media publications include Coconuts, which features fresh and juicy news from eight cities in Asia; BK Magazine, that of Bangkok main source of the best places to eat and relax; and Soimilk, a daily dose of lifestyle news for Thailand young digital enthusiasts. Grove, Coconuts Media’s in-house creative studio, designs and manages campaigns for brands, while Coconuts TV produces documentaries and unscripted programs for Netflix, Discovery and MTV.

“With the opening of Stagwell’s first-ever APAC headquarters in Singapore and the continued success of our agencies in the region, we are investing heavily in Asia Pacific as part of our global expansion this year,” said Mark Penn, Chairman and CEO, Stagwell. “We look forward to working with Byron and the team at Coconuts Media to deliver our mix of premier digital and media services to strengthen the APAC offering for our clients.”

“With our publishing roots as a foundation, we are growing our media creation and buying services and client servicing business as a modern creative agency,” said the Founder and CEO of Coconuts Media. Byron Perry. “Partnering with a challenger marketing network like Stagwell makes perfect sense as we work with larger and more complex global clients.”

The affiliate partnership with Coconuts Media is the latest step in Stagwell’s ambitious global expansion strategy, which has seen the company add more than 40 affiliates in locations across MENA, Asia Pacific, Europe, and Latin America. In January 2022, Stagwell has also inaugurated a head office in Singapore to accelerate business development opportunities in APAC and support regional customer partners, led by the Managing Director, Asia Pacific, Randy Duax.

“Coconuts is a game-changer when it comes to scaled content and premium media partnerships across APAC,” added Duax. “With the growth of their in-house creative agency and recent media acquisitions, they are a powerful partner as Stagwell rolls up its sleeves to help brands transform their marketing in the region.”

About Stagwell Inc.

Stagwell is the challenger network designed to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, combining culture-shifting creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 10,000 specialists in more than 20 countries are united in one goal: to increase efficiency and improve business results for their clients. Join us at www.stagwellglobal.com.

About Coconuts Media

Coconuts Media is from Asia alternative media leader.

Our mission is to inform and entertain our audience by telling true stories that matter in our publication portfolio:

  • Coconut, fresh and juicy news about what’s going on bangkok, Manila, Singapore, hong kong, Kuala Lumpur, Jakarta, bali, Yangon, and beyond
  • BK Magazine, that of Bangkok main source of the best places to eat and hang out
  • Soimilk, a daily dose of lifestyle news for Thailand young digital enthusiasts

Coconuts TV, our video brand, produces documentary programs about the weird and wonderful stories of Asia for TV broadcasting and streaming platforms. Grove, our in-house brand studio, designs and manages creative campaigns for leading international brands that run on the Coconuts brands and beyond.

Every month we reach an audience of millions across South East Asia and hong kong through digital, print, audio and video.

We are passionate about journalism, the media industry and telling the untold stories of our region. Learn more at www.coconuts.co

Contact:
Beth Sidhu
[email protected]
202-423-4414

SOURCEStagwell Inc.