New challenges for comic book publishers undo the cultural status quo and bring in nearly $3 million in the process

Rippaverse is a new “unwoke” comic book publisher that has raked in nearly $3 million in pre-sales for its first ISOM #1 comic.

The 96-page comic is a collaboration with author and Rippaverse founder Eric July and illustrators Cliff Richards, Gabe Eltaeb and Eric Weathers, according to the Rippaverse website. The comics has currently earned just under $3 million, surpassing its original goal of $100,000.

July and Eltaeb joined “fox and friends” with Brian Kilmeade to discuss the success of their new comic Thursday.

“What I wanted to do was be part of the solution instead of tackling the problem, so I had the idea, it made financial sense, and it was the perfect time to do it” , July explained to Kilmeade why he decided to launch his independent comic book label.

Eltaeb, who previously worked on Superman comics, told Kilmeade about his experience with DC Comics.

“I worked my way up…I got into DC comics and became superman,” Eltaeb said, according to Fox News. “My dream as a little boy has come true.” (RELATED: Legendary Comic Book Artist Chuck Dixon Takes Big Shot At Character ‘Race Swap’ ‘Wake Up’)

Eltaeb said he left DC comics when “they did [Superman] ‘woke up, they got rid of his US citizenship,’ and removed the hero’s slogan, ‘truth, justice and American style,’ Fox News reported.

“I left the book and it was a big deal,” he said, according to the outlet.

Kilmeade asked July about some of the negative comments they received, specifically saying they were doing a comic for ‘hate groups’.

“That’s to be expected. There are a lot of things wrong with this industry,” he said according to Fox. “There’s nothing these people can do to stop it, and to me that’s what they were. still genuinely afraid of.

Isom #1 follows the story of Avery Silman, “an ordinary rancher” who, after “obtaining unique abilities”, spends a time as a superhero before settling outside the city of Florepark, Texas. After a call from his sister to investigate a missing person, “violent altercations ensue” that make him reconsider his choice, notes the Rippaverse website.