NEW YORK, NY/ACCESSWIRE/July 26, 2022/ World-renowned travel publisher MarcoFeng.com announces a 200% increase in views per visit in FY22.
This extraordinary growth occurred during a time when many other travel publishers were laying off staff and facing reduced views and traffic.
Growth was driven by the publisher’s use of “faceted navigation” which allowed Google to index thousands of pages of content faster than before, and the fact that users were increasingly more interested in overseas travel as the requirement to prove vaccination status and obtain PCR tests before traveling has diminished.
Faceted navigation cuts time spent on site taxonomy pages from 56 seconds to 23 seconds, meaning users are more likely to find what they’re looking for faster. This means that the views per visit metric improves dramatically from 1.5 to 4.5 – a 200% increase for the publisher.
Faceted navigation allows users to refine search results by applying multiple filters based on the faceted classification of items.
“Marco Feng uses faceted navigation on the left side that lets you search for destinations and guides using filters such as “best time to visit”, “located in”, “best for”, “cost” and “visa and vaccination requirement”. offer readers a whole new way to find and consume content,says founder Hailun (Marco) Feng.
“For example, if you want to know the best family activities to do in your area, you usually search for an article on Google and go through each activity to check if it is something you want, is it happening right now and how much does it cost? does it cost, and is it kid friendly, so it will take some time. With faceted navigation, all you have to do is tell the system the time, your location, and your points of interest, and it will return recommendations in seconds. Healthline is following suit, implementing a similar feature for its library.“
Feng goes on to say that this gives editors more flexibility in presenting information without too much manual input.
“This is the first time faceted navigation has been used in publishing, and it will continue to be refined for better results,Feng said.However, developing such a feature involves months of planning, coding, and testing. Each post will be assigned several categories, determined by extensive research, which tell the system when they should be posted. User testing is also required, where participants are asked to conduct content research and evaluate the results.“
While the traditional way of discovering on-site content via the search bar still works, the future of publishing lies in such innovations that fundamentally change the way readers discover and consume information.
In addition to providing a personalized experience, where users can get recommendations based on time, location, and interests, faceted navigation helps drive on-page engagement and give content more exposure. Website owners can also track the click performance of filter combinations to identify opportunities or priorities. For example, if a specific set of filters is used often, but the search result returns only one message, this is a gap that may need to be filled to provide a better experience.
Despite the benefits, faceted navigation poses serious SEO issues if not handled properly. Faceted navigation works by creating a new URL for each filtered search. It will dynamically generate the URL or add parameters that specify the behavior of the category URL. This means that even if you don’t create new pages for every possible permutation of attributes, your faceted navigation creates them as you go. This will create hundreds or thousands of thin pages for Google to index, wasting crawl budget and link equity.
MarcoFeng is a globally recognized online travel publisher that shares guides to the world’s top destinations along with in-depth travel stories. The publisher has a strong culture of innovation and is constantly on the lookout for new technologies that will help engage audiences and make content easier to access.
Hailun (Marco) Feng
THE SOURCE: MarcoFeng.com