Take-Two has now completed its eye-catching $12.7 billion purchase of Zynga, the mobile and social game maker behind hits such as Farmville, CSR Racing and Words with Friends.
The deal was first announced in January, when it was briefly the most expensive video game acquisition ever – until Microsoft offered to buy Activision Blizzard for $68.7 billion.
Take-Two is the company behind some of the biggest names in gaming, such as Borderlands and Grand Theft Auto, Red Dead Redemption, BioShock and Mafia.
In January, Take-Two said it wanted Zynga to be able to build mobile games based on its existing IP address. It’s fun to imagine a Red Dead Redemption ranch-style Farmville or a GTA/CSR crossover where you cut each other’s engines.
But this deal is also about supplying mobile development chops for Take-Two. Why is there no native GTA Online game for mobile? Maybe with Zynga, Take-Two will have the mobile know-how to make it happen.
“Combining Zynga’s expertise in mobile and next-generation platforms with Take-Two’s best-in-class capabilities and intellectual property will enable us to advance our mission to connect the world through games while achieving growth and significant synergies together,” Zynga CEO Frank said. Gibeau said in January.
“We are excited to complete our combination with Zynga,” Take-Two boss Strauss Zelnick said this week. “As we bring together our exceptional talent, our exciting game pipelines, and our cutting-edge technologies and capabilities, we believe we can take our portfolio to another level of creativity, innovation, and quality.”