GTA publisher buys Zynga, a huge mobile studio with 40 million daily users

Take-Two Interactive has completed its acquisition of mobile studio Zynga in a massive $12.7 billion deal following publisher GTA’s shareholders’ approval to buy all outstanding shares of the company. company, via Gamesindustry.biz. With an average of 40 million monthly active users in the first quarter of the year across Zynga’s properties, which include popular social games such as Words With Friends and Farmville, the acquisition gives Rockstar’s parent company Games a big step into the mobile market.

The deal, announced in January, is the second-biggest acquisition in video game history, eclipsed only by the recent announcement of Microsoft’s intention to buy Activision Blizzard for $70 billion. Take-Two President and CEO Strauss Zelnick called the deal a “crucial step” in the company’s plans to expand its reach into the mobile games market, saying “we believe we can take our portfolio to another level of creativity, innovation and quality.”

Alongside its biggest hits in Farmville and Words With Friends, Zynga is also developing the upcoming mobile title Star Wars: Hunters, which is due out later this year on mobile platforms.

As part of the initial acquisition announcement, Take-Two also created its T2 Mobile Games brand, which will operate under Zynga after the acquisition. This is expected to be overseen by current Zynga CEO Frank Gibeau and publishing president Bernard Kim, although Kim is due to leave the company at the end of May. Current Zynga shareholders will receive $3.50 and 0.0406 Take-Two shares for each share held in Zynga stock.

In 2016, Activision Blizzard closed the deal to acquire Candy Crush maker and mobile gaming giant King. Take-Two is no doubt hoping that this acquisition will allow it to compete in this playing field. With Android apps available on Windows 11, it’s likely that future projects like Star Wars: Hunters will also be playable on your PC.