Acquisition Adds Over 500 Managed Websites to Freestar’s Portfolio and Strengthens Direct Selling Offering
PHEONIX, March 22, 2022 (GLOBE NEWSWIRE) — Freestarthe leading monetization partner for content publishers, e-commerce sites and app developers, today announced the acquisition of the advertising management business of MPW Digital, a Chicago-based company specializing in providing outsourced ad sales and operations for digital publishers since 2016.
The agreement adds over 500 additional websites to Freestar’s ever-expanding group of publisher partners, which includes some of the largest websites in the world. As part of the acquisition, the two companies entered into an ongoing strategic partnership enhancing Freestar’s existing direct selling capabilities. This announcement further solidifies Freestar as one of the world’s largest sources of digital advertising inventory and the most comprehensive solution for publisher monetization needs. The acquisition is Freestar’s fourth in the past two years, following its acquisitions of Sortable and Triple13 in the second half of 2021.
“We are excited to return to our core business and focus on direct sales, leaving programmatic and header auction management in the hands of the best in the business at Freestar,” said Brandon Weiss, CEO of MPW. Digital.
“We are delighted to add publishers like Emmis Communications and Zacks to Freestar’s family of incredible digital publishers. The MPW team have been amazing to work with and we are delighted to extend their direct selling prowess to all Freestar publishers. We’ve always prided ourselves on being a one-stop-shop for all publisher monetization needs, and our ongoing partnership adds yet another piece to that puzzle,” said Kurt Donnell President and CEO of Freestar.
In an ever-changing industry full of buzzwords and empty promises, Freestar was founded to simplify the challenges of website and app monetization. Leveraging the ideal combination of programmatic header bidding, private marketplace offerings, and a unified analytics platform, Freestar’s expert monetization team helps publishers, sites commerce and applications to unlock their true revenue potential. Freestar’s ever-growing family of publisher and app developer partners reach more than 70% of all US Internet users each month and offer advertisers unique opportunities to effectively reach their target audience at scale. For more information, visit www.freestar.com.
About MPW Digital
MPW Digital is a digital advertising sales and performance optimization agency that serves as an external sales and operations team for a portfolio of web, app and CTV publishers.
MPW helps publishers build their programmatic advertising strategy through programmatic private market agreements, direct agency deals, header auctions (now powered by Freestar) and relationships with marketers direct response.
MPW offers advertisers the ability to connect with publishers across multiple vertical markets, formats and content platforms at scale through the most direct channels possible. For more information, visit www.mpwdigital.com
Director, PR Freestar