China becomes the top app publisher, overtaking the United States for the first time in history

Video game fans at the NetEase booth at an exhibition in Shanghai. [Photo provided to China Daily]

China overtook the United States for the first time to dominate a new list of the world’s top 52 app publishers, with 17 domestic companies earning spots on the annual list of top 52 publishers released by data.ai on Tuesday. a company based in the United States. mobile analytics company.

Jeffery Zheng, regional director of data.ai Greater China, highlighted the tremendous progress made by Chinese application makers over the past year, saying that China has become the most developed mobile market in the world and that Chinese mobile publishers will continue to dominate in the future.

Zheng said he is optimistic about the future performance of Chinese mobile publishers in overseas markets, partly thanks to their technological innovation capabilities.

Major Chinese gaming and social media operator Tencent Holdings Ltd and Chinese video game leader NetEase retained the top two spots on data.ai’s Top 52 publishers list in 2022 for the fifth consecutive year. US-based gaming powerhouse Activision Blizzard jumped one position to No. 3.

Chinese app makers such as ByteDance, miHoYo, Lilith, Fun-Plus, Alibaba Group and Baidu are also on the list.

Notably, publishers headquartered in Asia-Pacific dominated the list, accounting for 63.5% of the Top 52.

According to data.ai, while gaming companies have made great strides overseas, various non-gaming Chinese companies are also looking to expand their global presence.

ByteDance secured the top spot on another data.ai list – China’s top 30 non-gaming publishers by revenue in overseas markets, followed by JOYY and Tencent.

As 2022 approaches, data.ai said it has seen consumers spend more time and money than ever before, including nearly a third of all waking hours, on mobile devices.

According to data.ai, Chinese developers have nearly doubled their market share in global app downloads over the past 10 years, from 8% in 2011 to 14% in the first half of 2021.

“Over the past decade, Chinese enterprises have achieved substantial growth in the process of globalization by leveraging their technological advantages and talents. As the era of new industry changes rushes on, we are well aware of the unprecedented challenges that come with huge development opportunities,” said Meng Hao, vice president of mobile applications at Google’s Key Accounts Division.

Despite the challenges ahead, Wei Haijun, founding partner of Grand View Capital, said that with the high penetration rate of mobile internet, strong demand from global users has created huge opportunities for the next generation of Chinese contractors.

According to a recent joint report by Google, Roland Berger, Grand View Capital and data.ai, smartphone penetration is expected to increase by more than 10% between 2020 and 2025, and emerging markets will be the main driver.

The report indicates that developed markets such as the United States and Western Europe remain strong in terms of consumer spending on app stores, while emerging markets such as Indonesia, Saudi Arabia and the Mexico are experiencing strong growth in downloads, which is worth exploring in the future.