Press release | Gannet
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), today celebrates 40 years of impacting the media landscape with pithy journalism that speaks to the nation. First published on September 15, 1982, USA TODAY presented audiences with a colorful and dynamic publication with infographics, accessible content and digestible journalism led by experts.
USA TODAY transformed the industry and quickly became a leader in trusted news. To commemorate the occasion, an anniversary video features vignettes and interviews with USA TODAY’s founding leaders and executives and incorporates classic retro ads that have helped define the brand over the decades.
“USA TODAY has evolved over the past 40 years, and we will continue to honor our past while innovating new ways to report and deliver information,” said Nicole Carroll, president of news and editor-in-chief of USA TODAY. “We are and always have been the trusted and accessible source of information for readers across the United States.”
USA TODAY revamped the print publication, adding more of the most sought-after content and giving readers a faster, more user-friendly experience. Major improvements include:
- Dedication to serving up every day’s news in an easy-to-read format with “To the point” content.
- The robust Friday edition is now USA TODAY WEEKEND, adding a “week in review” and a special Friday feature and/or special sections dedicated to topics that interest readers most.
- The Monday editions include a preview of the “week ahead”.
- Double the daily volume of word games and puzzles with a crossword bonus and four new puzzles.
- Quick Read: Daily quick headlines, making it easy to read and follow the news with links to updates available throughout the day – promoting newsletters, alerts and text messages with simple QR codes to guide a digital experience.
“For 40 years, USA TODAY has been at the forefront of an evolving media landscape, marrying hard-hitting journalism with modern, relevant storytelling across all platforms,” said Maribel Perez Wadsworth, president of Gannett Media. “It was created to be purposefully different, intentionally accessible in its mission to serve everyday Americans, reflecting their stories and experiences, bringing the whole nation to life in a way that no other publication can. had done or could not do. And we will continue to break the boundaries of storytelling for generations to come.
USA TODAY recently launched the “To the point” branded campaign, emphasizing the signature style of fact-driven brevity that defines USA TODAY content, helping readers get “To the point” into every story. To complement the campaign, USA TODAY introduced several features to the user experience, including written and visual explanations, stylized “What We Know” stories, live blogs, lists providing themed information in list format, and summaries of key points in certain content. Additionally, the USA TODAY site will be enhanced with “For You” on the front page of every section and “Follow Topics,” providing users with enhanced personalization to make their news more relevant based on geography, interests, and location. usage behavior. USA TODAY will also continue to improve the native app, enhanced with forward-thinking, user-friendly features and topics.
A one-time $40 annual subscription special is available for new customers. The USA TODAY store also offers a commemorative anniversary collection with retro items and special 1st and 40th edition covers for purchase.
Revised, USA TODAY Network’s consumer product rating brand will join the celebration by sharing the top 40 products of the past 40 years and The Gannett Foundation is collaborating with A Community Thrives grant recipient, Move for Hunger , arranging volunteer opportunities for US-based Gannett. employees in select markets the week of USA TODAY’s 40th anniversary to support the fight against hunger.
Gannett Co., Inc. (NYSE: GCI) is a subscription-based, digital-focused media and marketing solutions company committed to empowering communities to thrive. With unparalleled national and local reach, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 45 US states, and Newsquest, a wholly owned subsidiary operating in the UK with over 150 local news media brands. Gannett also owns digital marketing services companies under the LOCALiQ brand and runs one of the largest media-owned events companies in the United States, USA TODAY NETWORK Ventures. To contact us, visit www.gannett.com.
About America Today:
Founded in 1982, USA TODAY reflects the pulse of the nation, serving as the host of the American conversation by delivering high-quality, engaging content through unique visual storytelling across all platforms. A media innovator, USA TODAY reaches over 100 million unique visitors each month across digital platforms, with over 25 million downloads of our award-winning app. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).