Business News | Zelto (AdPushup) Holds 4th Editors Meeting: Bangalore Chapter

Bengaluru (Karnataka) [India]August 25 (ANI/NewsSee): Zelto (AdPushup), a world leader in the advertising technology market, held its fourth publisher meeting in Bangalore.

This series of meetings aims to create a community of leaders at the forefront of the programmatic advertising industry.

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This fourth in-person event of the year, followed by the success of Dubai, France & Delhi Chapter, brought together over 20 Indian programmatic leaders – Prabhatkhabar, IndianForums, Dailyhunt, Pinkvilla, Inc Nut Digital, Lokmat, Freshersnow to name a few only a few.

Sharing his experience of the event, Bazam Jasim, Head of Business and Operations, Meaww said, “The event served as an ideal platform to interact and network with other industry experts in the country. It was an informative evening, and it gave us an opportunity to discuss the challenges, opportunities and achievements within the publishing community.”

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Speaking about this community building initiative, CEO and Founder of Zelto – Ankit Oberoi, said, “This is the fourth successful event we are hosting this year. We were able to connect with community leaders from publishing and have a better understanding of the challenges and opportunities in the programmatic ecosystem.”

This meeting served as a platform for an interesting discussion on “Price, People, Programmatic”. The session touched on several complex factors affecting the ad tech industry, including the recession and its ripple effects, the frantic labor market and the current state of industry hiring, as well as optimizing strategies to generate more income.

“Price, Programmatic and People have covered many ecosystem and industry dimensions through the big resignation of layoffs and now declining ad spend as the recession looms, it was great to speak with the community leaders of how in the long run this phase would contribute to innovation and industry growth,” Ankit added.

Speaking about the current programmatic industry scenario, CEO of JournalDev IT Services, Pankaj Kumar said, “In my experience, I have run these ads for the past 7-8 years and it is true that eCPMs some organizations have taken a hit, but I still think it’s a more stable situation compared to the COVID times.Although the post-COVID boom was immense, I think the eCPM rates are now coming back to a more generalized state.

The session covered a wide range of topics, including how falling eCPM rates are affecting the industry and how to deal with it, companies working on a distributed team model and still able to drive high income. The editors also discussed the cookieless world and speeding up testing of the FLEDGE API.

With these meetings, Zelto works to create a community of leaders to effectively find solutions to a wide range of challenges in the programmatic advertising industry.

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