BROOMFIELD – Mountain View Publishers Inc., the Broomfield-based publisher of Jackpot Journal, has settled $250,000 with Colorado Attorney General Phil Weiser who alleges deceptive marketing practices related to millions of letters the company sent to notify recipients that they have won a grand prize.
“Shippers used misleading and misleading language to persuade consumers that they could get this money back if they signed the shipper and refunded a small fee or, in some cases, shipping and handling charges,” according to a press release from the GA office. “In fine print often hidden on the bottom and back of the sender, however, the senders said the consumer subscribed to a quarterly Jackpot Journal magazine instead. And then, once Mountain View had a consumer’s bank account or credit card information, the company signed them up for an auto-renewing subscription of about $33 every three months. »
Jackpot Journal is a publication that claims to provide readers with information about contests and prizes to be won.
The average subscriber age in Colorado is 80, according to Weiser.
“Mountain View Publishers operates nationwide and targets our nation’s most vulnerable residents,” Weiser said in a prepared statement. “The company used underhanded tactics to convince recipients that they were going to receive a large sum of money if they returned a small sum, when in reality they were only receiving a magazine subscription that they did not ask. This practice was both unfair and unacceptable, and such actions cannot be tolerated.
Mountain View was registered with the Colorado Secretary of State’s office in 2013 by Robert Miller, who, according to his LinkedIn profile, is the company’s president.
“Mountain View Publishers prides itself on its unparalleled publications which are valued by its subscribers for their timely, engaging and informative content,” the company said through an attorney. “The company has cooperated fully with the Attorney General’s staff and many of the disputed practices were voluntarily discontinued some time ago. Mountain View publishers voluntarily agreed to the settlement, resolving the case without any finding or admission of wrongdoing, to avoid the distractions and costs associated with litigation. While she disagrees with the Attorney General’s allegations and is disappointed in the bureau’s inability to present an accurate and complete picture, such as Mountain View Publishers’ high customer satisfaction rating, however, the company is happy to put this business behind it so that it can continue to offer fun, entertaining and useful products that its customers love.
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