Activision is setting its sights on the Steam marketplace by creating a publisher page, with some interesting implications for the average consumer.
A return to Steam for Activision couldn’t be more official. With the next October release for Call of Duty Modern Warfare 2 signaling that the gaming industry giant is once again embracing Valve’s gaming marketplace, it makes sense that Activision is finally creating an official publisher page for all of its games on Steam to set the stage for Modern Warfare 2 launch.
With the exception of Sekiro: Shadows Die Twice in 2019, Activision’s major game releases of the past five years such as Call of Duty: Warzone were all exclusively hosted on the Battle.net platform, while games from the Tony Hawk The franchise found its place only on the Epic Games Store. Although Activision never really left Steam in the first place, from the perspective of a casual consumer, its decision to return seems mostly symbolic at first glance, but in truth, it involves more than meets the eye. .
Becoming an official publisher on Steam not only represents Activision’s interest in interacting with the Steam marketplace more thoroughly, but it also allows its games to be subject to Steam publisher sales. Gamers might finally get this one Call of Duty game they missed a generation ago at an unbelievable price, and that’s certainly a net plus for the average consumer.
With the decision to have an official Steam presence, it’s safe to assume that all future Activision releases will also find their way to Steam, but it also calls people to consider another angle: the possibility that Activision releases retroactively previous Battle.net and Epic Store Exclusives on Steam such as Crash Bandicoot 4: About time. On the other hand, a popular battle royale like Call of Duty: Warzone would undoubtedly widen its audience with Steam users who are hesitant to use other platforms to play their PC games.
The other long-term possibility of this move hinges on Microsoft’s plans for the company following the Activision Blizzard acquisition, an industry-changing deal that was announced in January of this year. Namely, given that Microsoft’s flagship titles such as Infinite Halo are available on Steam, players may also find Blizzard’s games on Steam in the future.
Playing World of Warcraft Where Diablo via its Steam account might have seemed odd just a few years ago, but recent actions taken by Activision in light of the acquisition show that Microsoft may not be so committed to the idea of exclusivity game on Battle.net than Activision Blizzard was in the past.
AFTER: Should Sekiro: Shadows Die Twice get a sequel?