A shameless proposal from the publisher of The Shot

Dear reader,

I wanted to talk to you about the projects of The shot for a while, but, like the banning of new fossil fuel projects, there never seems to be a good time for it.

The shot was born into a world where a virus was our enemy, and various politicians and Murdoch’s experts were his willing accomplices. Life was simpler in 2020 and 2021. The virus wanted to kill us, and Adam Creighton would write think pieces for this in The Australian explaining why it was the virus’s right to kill us, without any government intervention.

The gunshot The role was to underscore the other side of the argument: that just because the virus and its Murdoch-funded allies wanted us dead, that might not have been the best outcome, especially for people who liked to be in life.

Thus, Murdoch’s defeat in the last election posed an existential dilemma for The shot. What is the point of The shot in a world where Rupert no longer even decides who is the Prime Minister?

A small announcement :

But it wasn’t just Murdoch. The policy, while imperfect, has improved so much for our collective sanity over the past two months. The shot no longer needs to exasperate alongside readers exasperated by the free rein given to male sexual predators in the corridors of Parliament.

What is the point of The shot in a world where Scott Morrison doesn’t creepily clog our conscience, accusing us of being exhausted, even though it’s his behavior that makes us feel exhausted? What is the point of The shot in a world where Dutton’s thought farts are simply irrelevant to the national conversation?

The shot no longer needs to be a weekend antidepressant, eagerly taken, along with half a bottle of scotch, just to get through the weekend.

So what do we do now?

We’ve known for some time that sticking stickers on the streets of downtown Melbourne that sow distrust of Murdoch’s mastheads probably isn’t enough to bring down his entire global media empire. He did his part, however. With over 110,000 anti-Murdoch stickers distributed so far, it must have had some residual effect. The Herald Sun post-pandemic reputation is in tatters, its masthead only continues to exist due to embarrassing family pride. If adults were in charge of News Corp, it would be shut down immediately. He will not survive Rupert’s death.

The thing is, even though The Sun Herald closed tomorrow, we would still be left with a commercial news medium that is overwhelmingly against the continued existence of life on earth.

For example, Seven Group Holdings is a very successful tractor supply business that also benefits from a parallel hustle by distributing white nationalist propaganda, which naturally makes it Australia’s highest rated television network.

Notable companies in the Seven Group Holdings portfolio include Westrac, which supplies CAT-branded tractors and equipment to mines, Boral, which supplies construction materials throughout Australia, AllightSykes, which supplies lighting equipment and mine dewatering, SGH Energy, a gas company, Beach Energy, another gas company, and Seven West Media, a media organization that for some reason advocates for mining interests, and is not particularly involved in policies that limit gas projects in Australia.

Many Australians are forced to watch Seven at some point in the year due to the many sports it owns the broadcast rights to, including the AFL, cricket, the Olympics and the Melbourne Cup. The multi-billion dollar investment in these rights pales in comparison to the amount that mining interests have saved in mining taxes over the past decade.

Meanwhile, Nine is proudly independent, with the slogan of its newspapers being “Independent. Always.” Nine Entertainment’s chairman is former Liberal Party treasurer Peter Costello, while Nine Network’s political editor is coal lobbyist Chris Uhlman. In 2018, the Nine Network partnered with Fairfax Newspapers to create Nine Entertainment. Described at the time as a “merger of equals”, it was completely equal in that Fairfax was able to retain everything except its name, management, independence and philosophy. Independent! Still!

Here has The shot, it strikes us that in Australia the corporate-funded media is a hydra-headed beast. Even if you take out The Herald Sun, another equally awful institution will grow in its place.

So we discussed things, and the problem is that the next step for The shot is a pretty broad idea. Embarrassingly ambitious.

So, before I get to that, I’d like to acknowledge a few hard truths about our operations. The shot (and its sister publication The hunter) is very small. All of our operations would fit comfortably in one of Rupert Murdoch’s bathrooms. I’m sure our total staff would be less than the number of makeup artists Sunrise has on its books.

That said, we punch well above our weight. The hunter is consistently among the top five most popular posts on Facebook in Australia. The readership on The gunshot best parts far exceed those of age Where new daily. We have done a lot with a little. But we are still small. And the same goes for the rest of the non-dumb free press in Australia. The Guardian, The Saturday Paper, Crikey, Michael West and The new daily combined account for less than 3% of commercial news media readership in Australia. In other words, the percentage of commercial media that believe human life should be sustainable on earth is a rounding error in Australia. The overwhelming majority is allied with the pro-death camp on climate change.

This is not to criticize The Guardian, The Saturday newspaper and the rest. They are important, and their continued existence is a social palliative against the continued existence of David Koch and the cash cow.

But here at The shot, we want to do something a little different. We want to start experimenting with a format that goes beyond the comforting limits of intellectual decision-making. We’re talking about something that’s starting to make inroads into tabloid press attention spans. We want to start leading readers away from news.com.au and dailymail.co.uk. Ideally in bulk. Something unabashedly mass in its lens, and mass in its selection of stories, but one that weaves in a morality that is pro-humanity, rather than against it.

A tabloid news service that believes the poor don’t deserve to be punished for their social status, the dispossessed deserve recognition, the economy grows better when the rich are taxed properly, than climate crimes are real and should be punished, that an economy should be judged by how well it performs for workers, not cafe owners and banks, that cars have taken over our urban spaces and we need to take them back, that the mental illness is a social illness and that it can only really be solved by fixing society, that our relationship with work should be that it meets our needs, not the other way around, that power in society should be multipolar, and that institutions like the ABC, the AEC and the universities need to be funded in a way that gives them real institutional autonomy, that landowners are a burden p for economics and not a central part of it, and that most economists are, in fact, naive about how the world works, and are generally just the overpaid priests of vested interests. stitches.

But crucially, none of this matters unless our ambitions on climate change grow and Australia begins to play its natural role in the world – a middle power that can lead multilateral change.

Of course, to be mainstream, these positions would be incorporated into every story. Political change can only be achieved if it is accompanied by a coherent story. This post would provide that story, integrated through the post, just like the sun heraldthe The telegraph of the day and the Daily Mail do every day. We need to supplant Murdoch, and indeed most of the commercial news media, with a better pro-humanity alternative.

The next elections are in three years. By then Australia needs a big, widely read mainstream media outlet, which means the next time the Greens and Labor and even the Libs are arguing over a climate target, they’ll be climbing on themselves to be the most ambitious. To achieve this, we all need to be ambitious. And that’s exactly what we’re going to do.

Charles Firth

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